People are causing long-term damage to their hair, without even realising – according to a new study.
There are three main ways hair can be damaged: by brushing too hard, pulling on knots and using the wrong brush – but new research shows women are committing these huge hair no-nos.
A study, conducted by hairbrush brand Tangle Teezer, asked 2,000 women about their hair habits.
Around four in 10 were aware some of their actions were damaging their hair and one in four worried about the effect it was having on their locks.
Half of participants thought it was fine to ‘roughly’ brush hair to tear through knots and tangles. Likewise, half of those polled brushed hair from the scalp downwards – rather than starting at the ends and gradually working up, which is a technique advised by experts.
Tangle Teezer founder Shaun Pulfrey commented: ‘It’s worrying to see just how many women are brushing their hair incorrectly and causing unnecessary damage to their hair.’
Additionally, more than a fifth said they share their hairbrush with others. While three quarters revealed that they used the same hairbrush for all aspects of their hair care – despite experts suggesting different tools should be used for various activities, such as drying and detangling.
Experts advise to approach knots and tangles carefully and gently, and to target them with specific tools – in order to avoid damage.
Shaun added: ‘It’s also concerning that women are using one brush for all tasks, a good way to look at this is you wouldn’t use a foundation brush to apply blusher, so why use a detangling brush to blow dry hair?
‘No matter how tempting it is to pull or cut knots, it’s always best to use a detangling hairbrush.’
However, with Shaun owning a detangling brush company, his comments are likely to reflect that.
Results also found that the biggest concern for participants was split ends (with 40 per cent saying it was their main worry), followed by frizz (at 34 per cent) and thinning (at 29 per cent).